Sunday, April 6, 2008


I guess I've never been a big fan of the idea of disposable razors. It seems like regular razors are pretty convenient, and I'm not sure there's much convenience to be added by throwing away the handle. I guess it never really seemed to make a lot of sense to me. Even if you want a razor just for travelling -- go buy a second razor, I guess.

It also seemed pretty wasteful. So I guess when the Yonge and Bloor stations in Toronto were papered over with "Mach 3 Disposable: Enough Said" ads, it really struck a nerve. Enough of a nerve to spend some time in Photoshop to translate their ads into the subtext, as read by me:
I wasn't sure how much one could get away with without dealing with cease-and-desist letters, so I decided not to pull in the Gilette name or the Mach3 specialized writing, just to try and calm down the possiblity of legal storm. That said, either nobody ever really notices and neither will Gillette, or perhaps this'll attract enough attention to bring Gillette, at which point I hope this has reached a large enough audience, by then, that the value of issuing letters to have me remove this will be significantly reduced.

1 comment:

Jamie Whitehouse said...

Heh, no surprise, but I had the same reaction to that ad.